Client Case Study

Scaled a Consumer Rights Law Firm to $1.1M in Conversion Value With Google Ads

Nationwide Service Company | United States

$1.1M

Conversion Value

$44.1K

Cost

24.66

ROAS

Case Study Breakdown

Before

The client had almost no experience with Google Ads. Their ad account had previously run a few campaigns, but lacked proper conversion tracking.

They were mistakenly tracking low-value actions, such as contact page views, and weren’t measuring actual conversion value.

I took over and optimized their ads account from the ground up.

Google Search Console – Comparison (Last 6 Months vs. Previous 6 Months)

After

In our first month of collaboration (Nov. 2023), we generated a conversion value of $12,502—not a bad start.

Google Ads Overview – Potential Revenue (Nov. 1 – 30, 2023)

Fast forward to today, we’ve surpassed $1 million in overall potential revenue, with an average return-on-ad-spend (ROAS) of 24.66.

Google Ads Overview – Overall Potential Revenue Growth

From the $1+ million in potential revenue, $196,011 has been generated in September 2024, with the month currently at September 21st. This showcases my ability to drive both conversions and revenue growth while successfully scaling ad campaigns, all while maintaining a strong and consistent ROAS

Google Ads Overview – Potential Revenue (Sep. 1 – 21, 2024)

Problems

  • Misaligned Conversion Tracking: Tracking irrelevant conversions, which prevented Google from optimizing campaigns for high-value actions.
  • Lack of Conversion Value Measurement: Without measuring conversion value, forecasting and allocating future budgets effectively was impossible.
  • Unstructured Campaigns: Campaigns lacked strategic ad group segmentation, missing the opportunity to target specific keyword clusters for better performance.

Solutions

  • Refined Conversion Tracking: I removed low-value conversions like contact page views and button clicks, focusing solely on high-impact actions such as phone calls and lead form submissions. This ensured tracking was aligned with revenue-generating outcomes.
  • Optimized Account Structure: I restructured the account by creating distinct campaigns and ad groups, improving segmentation and quality scores. This led to higher conversions at a lower CPA.
  • Targeted Landing Pages: Instead of sending all traffic to a generic landing page, I directed users to tailored landing pages specific to each ad group. This significantly improved landing page experience—boosting ad quality scores and driving down both CPC and CPA.

Key Achievements

  • The solutions I implemented for this client have driven over $1 million in potential revenue in under a year, showcasing the power of a strategic approach that focuses on results-driven optimizations.

Google Ads Overview – Overall Potential Revenue Growth