Client Case Study

Boosted Revenue-Driving Traffic by 573% Year-over-Year for an Interior Decorating E-comm Store

E-Commerce | United States

573%

Revenue-Driving
Traffic Growth YoY

379

Top-3 Commercial-Intent Ranking Positions

1,620

New Keyword
Rankings

Client Overview

ABOUT THE CLIENT

E-commerce store in the interior decorating space, offering products for both homeowners and commercial spaces. Their products are suitable for both interior and exterior applications.

DURATION

15 Months

PROJECT START DATE

July 2023

SUCCESS STORY PUBLICATION DATE

September 11, 2024

Key Achievements

573.09%

Year-over-Year Organic
Traffic Growth, bringing
a surge of highly targeted
visitors to the site.

1,620

New keyword rankings
secured, boosting the site’s
visibility and reach since
we began.

379

New top-three
position for high-value,
revenue-driving keywords.

Problems

  • Limited to no rankings for bottom-of-the-funnel keywords crucial for driving organic sales.
  • The client had an underdeveloped e-commerce website architecture, with only first-level product category pages targeting broad, highly competitive keywords.
  • Minimal informative content to establish topical authority in Google’s eyes.

Solutions

On-Page Strategy:

  • Optimized the homepage to focus on the most relevant, attainable BoFu keywords with high search volume, leveraging its high link equity as the most powerful page on the site.
  • Enhanced website architecture by creating 2nd and 3rd-level product category pages based on keyword research, targeting long-tail, less competitive money keywords. These deeper-level category pages were highly optimized for SEO.
  • Developed a series of informational articles targeting question-based keywords related to top-selling products, creating topic clusters interlinked to the main product collections pages to improve their rankings.

Off-Page Strategy:

  • Directed the majority of backlinks to the homepage to distribute backlink equity across the site, thereby enhancing overall site authority.

• Utilized a mix of branded, exact match, and naked URL anchor texts.

  • Targeted key product category pages with backlinks to boost their specific performance.

• Employed exact match keywords as anchor texts, varying between two to three keyword variations.

Results

Organic Traffic Growth

  • Traffic Surge: A remarkable 89.78% increase in organic traffic over the past 6 months compared to the previous period, driving more targeted users to the site.

Google Search Console – Comparison (Last 6 Months vs. Previous 6 Months)

  • Year-over-Year Organic Growth: A staggering 573.09% growth in organic traffic in August 2024 compared to August 2023, showcasing tremendous upward momentum.

    Moreover, the average ranking position improved from 22.9 to 11.6, indicating that the majority of pages moved closer to the first page of Google’s Result Pages, which was fantastic news.

Google Search Console – Comparison (August 2024 vs. August 2023)

Keyword Rankings Growth

  • Overall Keyword Rankings Boost: 1,620 new keyword rankings were secured for the client since the beginning of our work, greatly enhancing their search visibility.

Semrush – Organic Keywords Trend Report

  • Rankings for Revenue-Driving Keywords (commercial & transactional intent only): Organic rankings for commercial and transactional intent keywords have skyrocketed, growing from just 6 top-three positions in July 2023 to 379 top-three positions by September 2024 for the highest revenue-driving keywords.

Semrush – Organic Keywords Trend Report